Music Supervision and Synch Appeal

In a world where touring has come to a halt, synchronisation, more than ever, has become a vital income stream to artists and songwriters. Allegra breaks down the sync world and talks trends and tricks for songwriting with film, TV & advertising in mind.

Allegra Caldwell is the Founder and Music Supervisor at GOODFIND, the newly launched music supervision & composition house servicing film, TV & advertising. Allegra’s experience has taken her from music supervising shows 'Love Child' and 'Wonderland' amongst others, to the synch team at Kobalt Music Group, and to BMG Australia & New Zealand where she was Co-Head of Sync. Her most recent role was as Senior Director of Creative Sync at BMG Los Angeles. She was also included in The Music Network's 30 Under 30 winners list for 2020.

Allegra has worked with and represented thousands of artists and catalogues including AC/DC, Tim Minchin, Nirvana, Neil Finn, Tool, Blondie, Fatboy Slim, Jet, Julia Stone, Dope Lemon, Winston Surfshirt, Client Liaison, CHAII and many more.

Her personal highlights include, pitching and placing several songs in her guilty pleasure show, The Bold Type, helping to create a children’s book with Peking Duk, negotiating exclusive partnership deals between BMG and FremantleMedia, and securing hundreds of placements for artists close to her heart in local and international projects such as Google, Coca-Cola, Under Armour, the NRL and the AFL.