How to Define Your Artist Brand

MusicACT is delighted to announce the launch of a brand new program element, the Digital Program!

Events under this banner will see the ACT music community connect with top-level industry professionals from across the globe in an online setting. In these regularly scheduled sessions, participants will be able to hear first-hand insight from internationally acclaimed artists and industry workers, all from the safety, comfort, and convenience of their personal device.

The first of theses sessions will be a three-part digital workshop hosted by Colorado-based Music Marketing Strategist, Dayna Young, who will be joining us for the first session Via Zoom on Sunday, August 1st at 10am AEST (Saturday 6pm MDT Colorado Time).

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Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services.

Any artist marketing will always lead back to your brand, so it makes sense that defining your artist brand should come first and marketing second.

Dayna Young is a strategic marketing resource for musicians and brands, with a focus on artist development in the digital age. Her clients have included artists such as ZZ Ward, Mipso, Crooked Colors, Client Liaison, Miami Horror, PhaseOne, ShockOne, and Paces. She has worked with brands including EDM.com and Ministry of Sound and has toured artists such as Axwell, Ingrosso, Z-Trip, and James Brown. She’s also produced video content featuring The Chainsmokers, Alison Wonderland, and Kaskade. Her client work spans a range of genres including indie, alternative, electronic music, folk, dance, and pop. Ultimately, what gets her out of bed in the morning is the knowledge that she’s creating opportunities for artists.

Dayna will join MusicACT for a series of webinars and coaching sessions, tailored to explore how artists can build their digital profile and presence. In this first session on ‘How to Define Your Artist Brand’ Dayna will share her process for how she approaches defining artist brands.

Thanks to our friends at Yours & Owls, registered participants of this event will go in the draw to win x2 FREE TICKETS to You Am I at Kambri on August 27th. Register your spot below!

Source:: https://events.humanitix.com/digital-program-how-to-define-your-artist-brand